The Sweet Baby Inc controversy

Now, this is a doozy. I don’t like to talk about this kind of stuff too much, but I find this thing too big to ignore since it directly influences my fun in the form of video games. Anyway. It seems the normie, the mainstream gamer has finally awoken to see what the gaming industry has become – a cesspool of SJWs, nepotism, and a hatred for white men. I’m not even hyperbolic, as this is what consulting writing gaming company Sweet Baby Inc. stands for, which you can see in for example conference talks they do. They are not exactly hiding it, and most of this has been documented, even if they now try to scorch the earth and remove all evidence. But the internet never forgets.

I’m not going to go into what and who, if you don’t know anything about this, I advise you to head to KiA on Reddit, various threads on RPG Codex, or just go through the countless videos on YouTube about it. I just want to point out a couple of things that are a bit concerning – for those who know what this is. 

First off. It’s telling to me how this huge scandal has so far not been talked about by the big gaming outlets. Not a peep. Here we have a big multi-million dollar product that completely failed (Suicide Squad: Kill the Justice League) thanks to its terrible writing and disrespect for liked superheroes. However, these gaming outlets that like to report and complain about everything otherwise somehow do not see this as worthy news at all beyond reporting that it failed commercially. It has spawned a mega backlash in the form of an anti-Sweet Baby Inc. curator on Steam, which as of this writing has almost 200k followers in just a few days. This tells me that the same people (game journalists) who covered each other back in the GamerGate days, still do so – ten years later! It’s hard to fathom how a billion-dollar industry has been this hijacked by weird ideologues. How can this backlash not be worth an article or two? This leads me to the next point.

People have been digging, and as it turns out, it is connected to GamerGate directly in more ways than one. It’s the same damn people behind this mafia-like consulting firm that was smack down in the middle of the GG scandal. It’s hard to believe, but it’s true. The same people who started this era of terrible games are still polluting them, especially the AAA industry through their obnoxious agenda-pushing. A doozy indeed.

My last point is that it seems to go beyond just media. You can argue that the devs are being pressured into writing/creating “woke” stories, but unfortunately, developers seem to be ideologically captured themselves. They want to make this kind of stuff, and I don’t think anything will change until the industry hits the reset button. To be fair, it seems we are closer to that than ever, as the console market is stagnant, and the AAA industry seems to be unsustainable through its massive overinflated budgets. Maybe we will finally enter a timeline of fun if this industry gets scaled down a bit.

It saddens me that we are now 10 years since 2014, and things have not changed at all, only become much worse. 10 years of waste, like the industry isn’t bad already without terrible ideologues running it and writing awful nonsensical stories. I’m not saying all games have been bad of course, but I like to think what could have been, what we could have been getting instead of this slop, and the same goes for the movie industry. I can’t imagine anything like The Lord of Rings films being made in the current year. Oh well, let’s see what this leads to. It can’t get any worse at least, or can it?

Thanks for reading.

/Thomas

Update: A few hours later
It seems articles by mainstream gaming outlets are starting to come out but guess what? They are running defense for Sweet Baby Inc. Just like back during the GamerGate days. Times go by, but really nothing changes. It has also come to my attention that Valve might delete the curator/group, as it has been reported many times by butthurt social justice warriors. If Valve goes down this route they will burn a lot of goodwill, at least with me. There is no basis for deleting it, except that Valve is also involved in this cancerous consulting firm.

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